Commercial contracts big enough to hire against.
The kind that run a year and invoice every month. If you run residential, they find you on their own. These have to be gone and won against your competitors at the right moment, that's what I help with.
You pick the kinds of property you want. I find who signs at each one, go at them in your name, and put the walkthrough on your calendar. You show up and quote.
Nobody else in your area gets those walkthroughs. I work with one landscaper per patch.
The gap is never capability
You can hold a commercial account. The properties are in your area right now and somebody else is cutting them. Not because they are better than you. Because they got in front of the person who signs, and you did not.
That is the only gap, and it is the one thing I do. I only run a couple of these at a time. So this is as much me working out whether your area is one I can do it in.
Who I am actually reaching
The person who signs, which is a different job title depending on the building.
Why the usual version of this fails
Most firms sell you leads from one pool they built for everyone. Buildings nobody picked. Shared with the guy down the road. And you still do the sorting.
It breaks in the same two places every time.
First, nobody agrees up front what a good job even looks like. So you get residential requests, properties an hour away, and people shopping on price.
Second, the real ones sit for days. By then a competitor has been out and walked the site.
Neither is hard to fix. We agree what counts before anything sends. Then every reply gets a call inside the hour.
Proof
The model is live right now with operators in Oregon and in Tennessee. Both started recently, and commercial contracts move slowly enough that neither has a finished result to show you. That is exactly why the first two are on me rather than on you.
What I will not do is dress up somebody else's result as if it were yours.
22 of them in a 60-day run, 7x cash collected on what they paid me. Then 18 more this summer in five weeks, $11,248 in agreed fees.
Eleven payments, $600 to $5,000 each. One person came back and bought twice.
Their contracts run roughly $7,000 to $20,000 a year. Here is the client working out the return himself, then asking to scale it ten-fold.
Emails went out 9 July. First positive reply 3 hours 50 minutes later, first call on the calendar that afternoon. 13 interested, 7 calls held.
What the machine actually is
One operator's list, built for his radius and his property types. Not bought from a broker. Not shared with anyone. Churches came back at 595 and schools at 684. He had never gone after either.
The job title changes with the building. Working out which one signs is most of the work, and it is why generic lists fail. Plenty reply from a shared inbox. That is fine. What matters is that the person reading it is the one who decides.
Not a name to chase. This is the shape of every handoff:
Property 14-building apartment community, 320 units
Address the site itself, not the management office
Who you are meeting the regional property manager, by name and title
Her direct line the mobile, not the front desk, so you can call if you are running late
Her email the thread it was booked in, so your quote goes where she is expecting it
When Tuesday 9:30, confirmed by her that morning
What she said current contract ends in November, wants two quotes before the board meets
She knows that she is getting a quote from you, and expects you
If it fails any of that, it does not count and you do not pay for it.
An operator put it better than I can. If they do not hear back the same day, they sign with whoever did. You never get a second look. So I do the calling, rather than forward you an email and hope.
What it costs
After that, engagements are $5,000 a month. You decide once you have seen the two land, not before. If they are not what you wanted, you say so and we stop, and nothing is owed either way.
Ninety days is what it takes to really see what this does. So that is what I would suggest. A suggestion, not something I hold you to.
Questions I get
The usual ones
What do you need from me?
Twenty minutes at the start, your current accounts and open bids so I never approach them, and someone who can turn up. That is the whole ask.
How do you actually get the list of contacts?
I pull every commercial property of the types you name, inside the radius you name. Mapping data, not a broker list. Then for each one I find the management company behind it, and the person there who signs. That title changes with the building. Last, I check every address is live before anything sends. That is why the mail arrives, and it is most of the work.
Why would a property manager talk to you instead of just calling me?
They would not call either of us. Nobody wakes up looking for a landscaper. The work is already with somebody, so it only moves when someone goes and asks at the right moment. Nothing is being sent to me. I go at them first, in your name.
Are these people ready to buy, or just price shopping?
You will see for yourself in the first two. A walkthrough only counts if it was held, at a property type you named, with someone who signs, and they know it is a bid. Fails any of those and it does not count.
How do I know it works?
You have the section above: four clients, their own messages, and their numbers. What you do not have is a landscaper. So the two walkthroughs are mine to prove, not yours to buy. And if a page is not enough, I will introduce you by email to one of my clients and step out of it. Ask them how it went, what it cost and what I got wrong. I will not be on the thread and I will not see what they tell you.
I can do this myself. I have done it.
You can, and plenty do. The question is whether you did it last month, and the month before, while running crews. Every owner I speak to has a list of properties he meant to go after. You are not missing the skill. You are missing the week. That gap is the whole job.
The ones I get from people already running a commercial book
Everything is locked in on annual contracts. Nobody is switching right now.
You know this better than I do, so tell me on the call: when does a property that is going to switch actually start looking? If that is three months before renewal, the walkthroughs I book now are the right ones. If it is later, we aim the two at that month and you have lost nothing by waiting for it. I would rather point this at the right month than be early and waste both our time.
Volume is worthless to me. Ten walkthroughs that go nowhere cost me gas and time.
Agreed. The count is not the point. What matters is what one signed account is worth to you over a year. That is why I ask which buildings pay well for you instead of guessing. If the answer is that none of them are worth the drive, I would rather know that in the first call.
What if I cannot service that much new work? Then I am paying five thousand a month for accounts I have to turn down.
Then we book fewer and aim higher. The number of walkthroughs is a dial and you set it. If your crews can absorb two new properties this season rather than eight, I go after the two biggest ones on your list instead of filling your calendar with work you have to refuse. That is a better month for you and a shorter list for me. Tell me on the first call what you can actually take on, because if I sell you more than you can deliver, you will fire me and you will be right to.
Your proof is in other industries. That does not tell me anything about landscaping in my area.
Fair, and I am not going to pretend otherwise. The list building and the person who signs are specific to your trade, and I learn those from you in step one. What carries across is the outreach itself: getting a real person to reply and agree to a meeting. That part is the same machine whether the buyer runs a warehouse or a hospital. You do not have to take my word for which parts carry, because the first two are the test.
I am not putting five thousand down to see what happens.
You would not be. Nothing is payable and there is no card on file until you have seen the two and decided you want more.
Where are you based, and who is actually calling my prospects?
I run the business from Spain. The strategy and the copy are mine. The people who ring your prospects are based in the Americas and trained on the phone. A heavy accent calling a property manager in your town would hurt you. I am not going to do that to you.
Are you incorporated in the United States?
No. The company is mine and it is registered in Europe. You are not buying from a US entity and I am not going to pretend otherwise. If that is a dealbreaker, say so now and neither of us wastes the time.
I have been burned by agencies before.
Most people I speak to have. One operator told me his last agency sent him two leads in two months and one of them was a man he already knew and had the mobile number for. I would rather you judge me on two walkthroughs you did not pay for than on anything I say here.
One landscaper per area sounds like a sales line. If I paid you, you would take my money anyway.
It is a constraint, not scarcity. Two landscapers in one city means I put the same property manager in front of both of you and you both look worse for it. I will also be straight: you were probably not the only company I emailed in your metro. You are the one who replied.
Free makes me suspicious.
I understand it, and two operators have told me the same thing. It is not a discount and there is no upsell attached. It is the only honest way I can show a landscaper this works when I do not yet have a landscaper to point at. If it would be easier to judge me on paid work, say so on the call and we will do it that way.
I already have someone doing this.
Fair. Worth asking them how many of the properties they went after were ones you picked.
Before we speak
Max Pidvalnyi, Maxionlabs. I run these myself, so if we speak you are talking to the person who does the work.
If this is not for you, you know in two minutes and can just say so. No call needed.
If it is, reply with the two or three property types you want more of, and how far you will travel. I will have the list half built before we talk.
Maxionlabs. This page is private to you.